PreVEnting and ReDucing the tExtiles waste mountain in the MED area

 

Σύντομη περιγραφή

While the challenges and opportunities of used textiles are increasingly in the spotlight of governments, industry, and civil society, considerable system changes are required to transition towards a circular economy for textiles and clothing (T/C). Local, regional, national governments can and should play a pivotal role to create the right conditions and incentives to accelerate this transition. In order to close the textiles loop all players within the T/C value chain need to be able to create a viable business case. In their engagement processes, governments will need to include those organisations that have not yet been part of the solution: those in charge of the end-of-use textiles value chain such as waste management companies as collectors, sorters, recyclers, but also end users who will be involved in the co creation process of new products. VERDEinMED will present an analytical framework to study the successful implementation of circular business models, identifying the needs in terms of business model innovation, technological innovation and social innovation, and the enabling conditions of policy and behavioural change. VERDE project will show the full pallet of a threefold support service addressed to civil society, industry and policy makers indicating tailor made interventions needed for this transition. Starting with the reformation the industry to use sustainable practices, orienting the demand towards conscious consumption it will conclude by defining a policy framework to support the transition of the T/C sector towards sustainability and circularity. The ecosystem thus created, will be sustained through the Verde Bussola, a Green Compass integrating the creation of regional hubs, knowledge platform and support service into a single entity, bringing together experts and knowledge from different locations in order to prepare the framework for the constitution of knowledge and competence centers as a one stop shop in each region.

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