Sport and Health as INnovative INitiatives for the Growth of Mountains

Healthcare and wellness have recently become dynamic sectors of the tourism economy and are characterised by high expansion rates. Particularly mountain regions are well suited as potential destinations for healthcare and wellness tourism. The SHINING Mountains project involves partners from mountain regions located in Italy, Bulgaria, Hungary, Greece and Slovakia who want to extend or introduce healthcare and wellness services to their tourism economy. The aim of the project is to stimulate the indigenous potentials of mountain regions to strengthen the business environment and to promote a diversified development strategy. Starting from a theoretical approach and an EU benchmarking network, the project will introduce specific managerial tools for the strategic planning and management of healthcare and wellness in mountain regions. Afterwards, it will concentrate on [...]